Case Studies | Already AI | Dublin Visibility Consulting

Case Study /01

Derek's Barbers

Kilbarrack, Dublin 5 · Men's Barbershop · dereksbarbers.ie

5-star reviews

and growing

AI pick

ChatGPT · Grok · Gemini

live

Google + website

fully optimised

The Before

Invisible on Google.
Invisible to AI.

Derek's Barbers had been cutting hair in Kilbarrack for years, but online, the shop didn't exist. No Google Business Profile. No website. No reviews. When you searched for "barber Kilbarrack" or "haircut Dublin 5," every competitor showed up except Derek's.

When you asked ChatGPT or Grok to recommend a barber in Kilbarrack, Derek's wasn't mentioned. They named Eddie's Shavers, ShortCutz, Bedford Stuy. Every competitor showed up. The shop was surviving on foot traffic and word of mouth. Every customer who searched online before choosing a barber was going somewhere else.

ChatGPT recommending Eddie's Shavers and ShortCutz in Kilbarrack without mentioning Derek's Barbers

ChatGPT · Derek's not listed

Grok recommending Eddie's Shavers in Kilbarrack Dublin 5, Derek's Barbers not mentioned

Grok · Derek's not mentioned

What We Did

Full visibility build
in under a month.

✓

Google Business Profile

Created and fully optimised. Services, hours, photos, keyword-rich description.

✓

dereksbarbers.ie

Custom website designed for local search and AI readability.

✓

FAQ plus AI-readable copy

Targeting the exact questions customers ask.

✓

QR review cards

Customers can leave a Google review in 30 seconds.

✓

12-week content calendar

Google Posts keeping the listing active.

✓

Review request flow

Messages drafted for Derek to send after each visit.

The After

Recommended by AI.
Found on Google.

Within two weeks, Derek's Barbers had thirteen five-star Google reviews. The Google Business Profile was live and appearing in local search results. The website was indexed and ranking for key terms. And when you ask ChatGPT, Grok, or Google Gemini to recommend a barber in Kilbarrack or Dublin 5, Derek's Barbers is now the first name they suggest. Same search, completely different result.

From invisible to recommended by AI in under a month.

ChatGPT recommending Derek's Barbers first, walk-in, Greendale Shopping Centre

ChatGPT · Derek's recommended first

Grok recommending Derek's Barbers first, Greendale Shopping Centre Dublin 5

Grok · Derek's top recommendation

Google Gemini Maps showing Derek's Barbers in Kilbarrack

Google Gemini · map result

Google Gemini · 5.0 stars, 13 reviews

Timeline Under one month.

Case Study /02

Ellen Herbert

North Dublin · Child Art Psychotherapy · ellenherbert.ie

Live at ellenherbert.ie · qualifications and registrations

The Before

No digital presence.
No way in for new clients.

Ellen Herbert is a qualified child art psychotherapist working with children and families in North Dublin. She had no website, no Google Business Profile, and no presence on any directory. If a parent searched for "child art therapist Dublin" or asked an AI assistant for a recommendation, Ellen simply didn't appear.

Every referral came through personal connections and word of mouth, and there was no way for new clients to find her independently.

What We Did

Complete visibility system,
built from scratch.

Built a complete digital visibility strategy from scratch. Mapped every keyword a parent might search for. Wrote a full Google Business Profile with description, services, FAQs, and a 4-week Google Posts calendar. Created a 14-directory listing checklist covering Google, Bing, Apple, Golden Pages, Yelp, Psychology Today Ireland, IACP, and more.

Designed a full website blueprint with section-by-section copy, SEO metadata, and structured data. Built review request templates and reply templates. Created a content repurposing framework so every piece of client work becomes a case study, a Google Post, a social post, and a new FAQ.

Complete System

Website, live

GBP content

14-directory plan

Review strategy

Content calendar

Keyword map

SEO metadata

Reply templates

The After

Live and visible.
Every channel covered.

Ellen now has a complete visibility system with a live website at ellenherbert.ie. Every asset is built: the website, the GBP content, the directory plan, the review strategy, and the content calendar. Ellen's practice is now visible on every platform where parents search for child therapy services in Dublin, including AI assistants.

Proof,
not promises.