Jack Herbert

My dad runs a barbershop in Kilbarrack. Cutting hair for years. Good at his job, loyal customers, well known. But online, the shop didn't exist. No Google listing. No reviews. Meanwhile, his competitor down the road had 80 reviews and showed up every time someone searched.

My mam is a child art psychotherapist in North Dublin. Same story. Brilliant at what she does, but if a parent searched for her service, they'd never find her.

Within weeks, my dad's shop was being recommended by ChatGPT. That's when I realised this wasn't just a family project.

Every small business in Dublin has the same problem. The butcher, the salon, the physio, the restaurant, the solicitor. They're all losing customers to competitors who simply showed up online first. Not because the competitor is better. Because they're visible and you're not.

Already AI fixes that. I combine AI tools with my own judgment to make local businesses findable on Google and recommended by AI assistants like ChatGPT, Claude, Grok, and Google Gemini. I do the work, you own the result, and we measure it with real screenshots and real data.

I live in Dublin. I work with local businesses. And I care about this more than I probably should.